University of Liverpool - MSc Digital Marketing
數字營銷碩士

The structured curriculum covers essential aspects of digital marketing elements such as digital marketing strategy, digital communications, social media marketing, data analytics, management and branding. These will fortify your core business skills and understanding tailored to meet the needs of digital marketing practice, including leadership, data and financial management, business ethics and sustainability, and corporate social responsibility.

While the course will equip you with necessary specialist knowledge and sharpen your analytical and intellectual skills, you will graduate to become an effective digital marketing professional or manager with enhanced ability to analyse and evaluate market opportunities within a digital context. You will also grow to be a decision-maker to positively influence organisational strategy and practice by implementing the acquired knowledge and skills.

• Run by a Russell Group university and one of the world’s most elite Management School which has received triple accreditation from AACSB (US), EQUIS (Europe) and AMBA (UK)
• All assessments have been developed to incorporate the key principles of authenticity and critical reflection to help you link theory to practice and achieve your personal goals
• Equip students with technical financial skills which allow them to participate in finance-related organisation projects, including project appraisal, financing decisions, budgeting and data analysis.
• A broad range of career opportunities enhanced by access to guest speakers from who are leaders in digital marketing through webcasts, webinars and though networking events
• Global connection: After graduation, you will immediately join a global community of more than 258,000 alumni and establish life-long networks and access to a wide variety of career resources

Teaching methods
You will take part in innovative online teaching methods and a range of interesting and thought-provoking exercises. Core information is developed by subject-leading experts in the field and closely aligned with both industry and academic best practice, underpinned by rigorous theoretical and practical topics, examples and cases. During the study journey, students will learn through interactive individual activities, case studies, group tasks and discussion boards; these will be primarily asynchronous, but opportunities for synchronous interaction will be provided.

 

Assessment method
Assessment is by coursework only – no examinations required. Instead, a diverse range of assessments are used throughout the programme designed to mirror circumstances that students may experience within a professional context. This ensures a range of opportunities are given to students in showing evidence of their learning, understanding that people may perform better in certain assessments than others.

Virtual learning environment (VLE) is at the centre of your online study experience. It is the platform where you can find your study timetable, view interactive lecturecasts, exchange knowledge with others in discussion forums, access resources and e-library and submit your assignments. You can learn on demand, study at any time, on any device, from anywhere with an internet connection. There is a study skills hub to help you improve and maintain your academic skills, from planning your assignments, understanding academic integrity and referencing, to using the online library and improving your time management.

• A minimum of a 2:1 class degree in any subject, equivalent to a UK bachelor’s degree; or
• Professional experience of at least five years within a role that requires some level of strategic input.

All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

£16,065*
This fee is fully inclusive of all costs, including all teaching materials, core textbooks, assessments and resits.

Full payment discount
If you choose to pay the full tuition fee upfront, you will receive a 5% discount.

Regional Scholarship
A Regional Scholarship of 5% is available for students based in Hong Kong for the 2023/24 academic year.

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^An English proficiency assessment known as KITE which serves as a substitute for the IELTS examination, is available.

^Individuals without a formal degree may still be eligible to apply by submitting a reference letter that validates their subject area expertise or relevant experiences. This could include individuals with extensive management or field experience over a significant number of years.

^All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.