University of Essex Online - MSc Global Digital Marketing 全球數字營銷理學碩士

You will gain a well-rounded understanding of the digital-driven economy within which international businesses operate. Through the programme, you will learn the key digital marketing concepts and how varied marketing platforms and digital channels can address the demands of various customers and businesses.

Our programme is also designed to cover specialist topics including management of internal and external communications, technical skills in collecting, analysing and presentating data, and devising marketing strategies by understanding consumers’ internal buying process. Through collaboration with fellow students worldwide, you will gain insightful updates on global marketing and the ability to succeed in a national or international company.

You will develop a research report around a topic within global digital marketing that is relevant to your work or interest towards the end of your studies. From then, you can integrate your proficiency in research, marketing and communications seamlessly with your existing work.

By the end of the course, you are trained to be a knowledgeable marketing professional with industry expertise to spearhead a sizable organisation or prepared for a move into a senior marketing role. You will be eligible for job titles including Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist and Marketing Manager.

This programme is also available for Postgraduate Certificate and Postgraduate Diploma study options. Please reach out for more details.

• Explore a broad range of subjects such as guiding marketing principles, strategic online marketing management and digital marketing analytics to refine your skills as a marketing professional
• Enhanced interaction when you team up with fellow students worldwide to better grasp the global marketing trend.
• No exams – you are assessed exclusively through assignments

Teaching methods

As a 100% online education provider, we use a state-of-the-art Virtual Learning Environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live seminars.  It has been awarded for best online classroom experience at the Global Student Satisfaction Awards 2021.

 

Assessment method

All assessments are delivered through our Virtual Learning Environment (VLE). There is no requirement to go to external test centres. Instead, you will submit written assignments through the VLE; and for the few courses where exams are required, we use a virtual system that allows you to take academically rigorous exams from the comfort of your own home.

You are always aware of your current provisional grade which allows you to continually evaluate the success of your current study methods and identify areas to improve. We believe that this information helps you to make the most of your course. We achieve this by:

• assessing you throughout modules rather than waiting for the end of year exams
• showing your marks in your grade book which can be viewed whenever you log onto the VLE
• rapid turnaround on work assessed to ensure your grade book is always up to date
• ensuring you have regular contact with your Student Adviser

We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.

 

• In order to satisfy the entry route requirements for this programme, you must have either:
  • an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.
  • at least five years’ relevant work experience in marketing, with relevant qualifications

  Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

  English language requirements

  As the programme is delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. We offer a free online English test to assess your proficiency if you don’t hand in an IELTS or equivalent qualification.
  You don’t need to prove your English ability if you are a national of or have completed a qualification equivalent to a UK degree in, any of these countries.

   

Full tuition fee: £11,836 (2022-23); £12,428 (2023-24)

University education is one of the biggest investments in yourself and your career. Our tuition fees are the same for all students (in the UK and international) and include all teaching materials and required reading – there aren’t any hidden charges for assessments or resits. We also offer students a range of tuition fee discounts, scholarships, and payment options for our online courses:

• Monthly payment plan available.
• 5% discount if you pay the full course fee upfront.

10% Anniversary scholarship

The University of Essex will be marking 60 years since it first opened its doors to students. To celebrate this milestone, the university is offering a 10% scholarship on all Master’s programmes for July and the rest of the intakes in 2023.

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^An English proficiency assessment known as KITE which serves as a substitute for the IELTS examination, is available.

^Individuals without a formal degree may still be eligible to apply by submitting a reference letter that validates their subject area expertise or relevant experiences. This could include individuals with extensive management or field experience over a significant number of years.

^All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.